Mechanism of implicit moral decision in the context of non-deceptive counterfeit luxury consumption - Jin, Jia; Dai, Lu; Li, Taihao; Xu, Ting; Ma, Baojun; Pei, Guanxiong (Current psychology (New Brunswick, N.J.), 2024)
Keywords: Behavioral Science and Psychology; Counterfeiting; Decision-making; Ethical aspects; Luxuries; Morality; Product counterfeiting; Psychological aspects; Psychology; Social Sciences; China; Moral belief; Left dorsolateral prefrontal cortex (DLPFC); Implicit moral decision; Transcranial direct current stimulation (tDCS); Counterfeit luxury consumption