Characterizing donation behavior from psychophysiological indices of narrative experience

• Published in: Frontiers in neuroscience Vol. 9; p. 301
• Main Authors: Correa, Kelly A, Stone, Bradly T, Stikic, Maja, Johnson, Robin R, Berka, Chris
• Format: Journal Article
• Language: English
• Published: Switzerland Frontiers Research Foundation 31.08.2015; Frontiers Media S.A
• Subjects: Affect; Attitudes; Audiences; Behavior; Biofeedback; Blood & organ donations; Brain research; Consumers; Decision making; donation; EEG; Emotions; Heart rate; HRV; Memory; Musical performances; Narrative; Narratives; Neuroscience; Post traumatic stress disorder; Power; Prosocial Behavior; Systematic review; donation; prosocial behavior; HRV; EEG; affect; narrative

Research on narrative persuasion has yet to investigate whether this process influences behavior. The current study explored whether: (1) a narrative could persuade participants to donate to a charity, a prosocial, behavioral decision; (2) psychophysiological metrics can delineate the differences be...