Meat the challenge: Segmentation and profiling of Japanese beef mince and its substitutes consumers
Shifts in protein production methods are an emerging challenge toward realizing a sustainable society. This paper aims to examine preferences among Japanese consumers regarding attributes of beef mince and its substitutes, to develop consumer segments based on these preferences, and to explore the s...
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| Published in | Meat science Vol. 197; p. 109047 |
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| Main Authors | , , , , |
| Format | Journal Article |
| Language | English |
| Published |
England
Elsevier Ltd
01.03.2023
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| Subjects | |
| Online Access | Get full text |
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| Abstract | Shifts in protein production methods are an emerging challenge toward realizing a sustainable society. This paper aims to examine preferences among Japanese consumers regarding attributes of beef mince and its substitutes, to develop consumer segments based on these preferences, and to explore the segment with higher acceptance of replacement from conventional products. This paper also aims to explain intersegment differences from consumer heterogeneity in human values, scientific literacy, and sociodemographic viewpoints for a deeper understanding of consumer behavior in each segment. The results of an online choice experiment involving 4421 consumers in Japan, using food labels on mince showed that Japanese-origin organic beef was associated with the highest utility among the five production methods mentioned. Five consumer segments were identified with latent class analysis: novelty accepters, generous customers, attribute-economy balancers, price–conscious, and conservatives, which vary in preference in choice behavior, sociodemographic, human values, and scientific literacy. |
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| AbstractList | Shifts in protein production methods are an emerging challenge toward realizing a sustainable society. This paper aims to examine preferences among Japanese consumers regarding attributes of beef mince and its substitutes, to develop consumer segments based on these preferences, and to explore the segment with higher acceptance of replacement from conventional products. This paper also aims to explain intersegment differences from consumer heterogeneity in human values, scientific literacy, and sociodemographic viewpoints for a deeper understanding of consumer behavior in each segment. The results of an online choice experiment involving 4421 consumers in Japan, using food labels on mince showed that Japanese-origin organic beef was associated with the highest utility among the five production methods mentioned. Five consumer segments were identified with latent class analysis: novelty accepters, generous customers, attribute-economy balancers, price–conscious, and conservatives, which vary in preference in choice behavior, sociodemographic, human values, and scientific literacy. |
| ArticleNumber | 109047 |
| Author | Takeda, Ken-ichi Washio, Takuya Ohashi, Takumi Ito, Hiroyuki Saijo, Miki |
| Author_xml | – sequence: 1 givenname: Takuya surname: Washio fullname: Washio, Takuya email: washio.t.aa@m.titech.ac.jp organization: Tokyo Institute of Technology, Tokyo, Japan – sequence: 2 givenname: Miki surname: Saijo fullname: Saijo, Miki organization: Tokyo Institute of Technology, Tokyo, Japan – sequence: 3 givenname: Hiroyuki surname: Ito fullname: Ito, Hiroyuki organization: Tokyo Institute of Technology, Tokyo, Japan – sequence: 4 givenname: Ken-ichi surname: Takeda fullname: Takeda, Ken-ichi organization: Shinshu University, Nagano, Japan – sequence: 5 givenname: Takumi surname: Ohashi fullname: Ohashi, Takumi organization: Tokyo Institute of Technology, Tokyo, Japan |
| BackLink | https://www.ncbi.nlm.nih.gov/pubmed/36469985$$D View this record in MEDLINE/PubMed |
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| CitedBy_id | crossref_primary_10_1016_j_fufo_2024_100384 crossref_primary_10_2141_jpsa_2024019 crossref_primary_10_3389_fsufs_2023_1290131 |
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| Keywords | Market segmentation Meat substitute Animal welfare Latent class analysis Consumer preference Choice experiment |
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| SubjectTerms | Animal welfare Animals Cattle Choice experiment Consumer Behavior Consumer preference Food Preferences Humans Japan Latent class analysis Market segmentation Meat Meat substitute Red Meat |
| Title | Meat the challenge: Segmentation and profiling of Japanese beef mince and its substitutes consumers |
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