The Worthy Human Being as Prosuming Subject: ‘Projectified Selves’ in Emancipatory Project Studies

The projectified self is suggested in this article as a way to advance emancipatory project studies toward improved understandings of how individuals in contemporary neoliberal societies are urged to become self-controlling, self-improving, self-commercializing, life-compartmentalizing, and deadline...

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Published inProject management journal Vol. 51; no. 4; pp. 367 - 377
Main Authors Berglund, Karin, Lindgren, Monica, Packendorff, Johann
Format Journal Article
LanguageEnglish
Published Los Angeles, CA SAGE Publications 01.08.2020
Sage Publications Ltd
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Online AccessGet full text
ISSN8756-9728
1938-9507
1938-9507
DOI10.1177/8756972820930534

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Abstract The projectified self is suggested in this article as a way to advance emancipatory project studies toward improved understandings of how individuals in contemporary neoliberal societies are urged to become self-controlling, self-improving, self-commercializing, life-compartmentalizing, and deadline driven. We propose (1) a developed theoretical foundation for studies of the projectified self, based on recent writings on enterprising selves, and (2) the notion of prosumption as a concept for how the worthiness of this projectified self is constructed in a simultaneous process of project-based production and consumption. This is discussed in relation to the on-going studies of social media entrepreneurs.
AbstractList The projectified self is suggested in this article as a way to advance emancipatory project studies toward improved understandings of how individuals in contemporary neoliberal societies are urged to become self-controlling, self-improving, self-commercializing, life-compartmentalizing, and deadline driven. We propose (1) a developed theoretical foundation for studies of the projectified self, based on recent writings on enterprising selves, and (2) the notion of prosumption as a concept for how the worthiness of this projectified self is constructed in a simultaneous process of project-based production and consumption. This is discussed in relation to the on-going studies of social media entrepreneurs.
The projectified selfis suggested in this article as a way to advance emancipatory project studies toward improved understandings of how individuals in contemporary neoliberal societies are urged to become self-controlling, self-improving, self-commercializing, life-compartmentalizing, and deadline driven. We propose (1) a developed theoretical foundation for studies of the projectified self, based on recent writings onenterprising selves, and (2) the notion ofprosumptionas a concept for how the worthiness of this projectified self is constructed in a simultaneous process of project-based production and consumption. This is discussed in relation to the on-going studies of social media entrepreneurs.
Author Lindgren, Monica
Packendorff, Johann
Berglund, Karin
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  givenname: Johann
  surname: Packendorff
  fullname: Packendorff, Johann
  email: johann.packendorff@indek.kth.se
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Issue 4
Keywords projectification
entrepreneurial self
prosumption
neoliberalism
projectified self
enterprise culture
worth
Language English
License This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage).
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Snippet The projectified self is suggested in this article as a way to advance emancipatory project studies toward improved understandings of how individuals in...
The projectified selfis suggested in this article as a way to advance emancipatory project studies toward improved understandings of how individuals in...
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SubjectTerms Business Studies
enterprise culture
entrepreneurial self
Företagsekonomi
Industrial Economics and Management
Industriell ekonomi och organisation
neoliberalism
projectification
projectified self
prosumption
worth
Title The Worthy Human Being as Prosuming Subject: ‘Projectified Selves’ in Emancipatory Project Studies
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Volume 51
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