Greenwashing effect, attitudes, and beliefs in green consumption

• Published in: RAUSP Management Journal Vol. 54; no. 2; pp. 226 - 241
• Main Authors: Braga Junior, Sergio, Martínez, Marta Pagán, Correa, Caroline Miranda, Moura-Leite, Rosamaria Cox, Da Silva, Dirceu
• Format: Journal Article
• Language: English
• Published: São Paulo Emerald Publishing Limited 18.04.2019; Emerald Group Publishing Limited; Universidade de São Paulo; Emerald Publishing
• Subjects: BUSINESS; Consumer attitudes; Consumer behavior; Consumers; Consumption; False information; Green product; Greenwashing; Marketing; Perceptions; Purchase intention; Retail; Society; Studies; Supermarkets; Sustainability; Greenwashing; Retail; Consumer behavior; Green product; Sustainability; Marketing

Purpose The purpose of this paper is to analyze the perception of the influence of greenwashing and of attitudes and beliefs in the decisions of purchase of green products in the retail. Design/methodology/approach A quantitative research was carried out by means of a survey with a sample of 880 con...