Unlocking the key drivers of consumer purchase intentions for organic cosmetics: A study in Can Tho City, Vietnam

• Published in: Heliyon Vol. 10; no. 18; p. e37672
• Main Authors: M T, Phu, L N K, Nguyen, T T T, Nhi, N H T, Uy, L Đ, Khoa, N P, Hung, N T T, Minh, V T M, Huong, P T, Suol
• Format: Journal Article
• Language: English
• Published: England Elsevier Ltd 30.09.2024; Elsevier
• Subjects: Attitude; Behavior intention; Cosmetic organic; cosmetics; Organic; product quality; surveys; Theory of planned behavior; Vietnam; Vietnam; Behavior intention; Attitude; Theory of planned behavior; Organic; Cosmetic organic

This study's objective to evaluate Can Tho City's customer behavior with respect to organic cosmetics. The research was carried out utilizing a cross-sectional descriptive design and a collection of inquiries according to the theory of planned behavior (TPB), which evolved from the 5-point...