A Comparison of Two Process Tracing Methods for Choice Tasks

• Published in: Organizational behavior and human decision processes Vol. 68; no. 1; pp. 28 - 43
• Main Authors: Lohse, Gerald L., Johnson, Eric J.
• Format: Journal Article
• Language: English
• Published: Amsterdam Elsevier Inc 01.10.1996; Elsevier; Elsevier Science Publishing Company, Inc
• Series: Organizational Behavior and Human Decision Processes
• Subjects: Biological and medical sciences; Cognition. Intelligence; Comparative analysis; Decision making models; Decision making. Choice; Decision theory; Eye movements; Fundamental and applied biological sciences. Psychology; Processes; Psychology. Psychoanalysis. Psychiatry; Psychology. Psychophysiology; Studies; Human; Cognition; Choice; Measurement method; Decision making; Comparative study

Process tracing methods, particularly those based on information acquisition, are becoming commonplace. Because of this, it is important to examine both the reactivity and the validity of these techniques. This research compares information acquisition behavior for choice tasks using Mouselab, a com...