Consumer Behaviour to Be Considered in Advertising: A Systematic Analysis and Future Agenda - Alsharif, Ahmed H.; Salleh, Nor Zafir Md; Al-Zahrani, Shaymah Ahmed; Khraiwish, Ahmad (Behavioral sciences, 2022)
Keywords: Accuracy; Advertising; Advertising campaigns; brain processes; Brain research; Consumer behavior; Consumers; Decision making; Electroencephalography; Emotions; Marketing; Medical imaging; Neuroimaging; neuromarketing; Neurophysiology; Neurosciences; Physiology; PRISMA; Review; Subconscious; Trends; WoS database; United Kingdom; PRISMA; advertising; brain processes; neuromarketing; WoS database