To do or to have, now or later? The preferred consumption profiles of material and experiential purchases

• Published in: Journal of consumer psychology Vol. 26; no. 2; pp. 169 - 178
• Main Authors: Kumar, Amit, Gilovich, Thomas
• Format: Journal Article
• Language: English
• Published: Elsevier Inc 01.04.2016; John Wiley and Sons, Inc
• Subjects: Anticipation; Experiential purchases; Intertemporal choice; Materialism; Research Article; Waiting; Anticipation; Experiential purchases; Intertemporal choice; Materialism; Waiting

Extending previous research on the hedonic benefits of spending money on doing rather than having, this paper investigates when people prefer to consume experiential and material purchases. We contend that the preferred timing of consumption tends to be more immediate for things (like clothing and g...