Economics of attention: The gender-based bing communication study on depression

• Published in: SSM - population health Vol. 17; p. 100993
• Main Authors: Hswen, Yulin, Ulrich, Nguemdjo, Elad, Yom-Tom, Ventelou, Bruno
• Format: Journal Article
• Language: English
• Published: England Elsevier Ltd 01.03.2022; Elsevier
• Subjects: Bing; COVID-19; Depression; Economics and Finance; Humanities and Social Sciences; Personalized communication; COVID-19; Depression; Personalized communication; Bing

This study examines the impact of personalized gender-based communication to encourage the screening of depression and seeking out mental health care consultation. An internet search engine advertisement was deployed on Bing, Microsoft during the COVID-19 pandemic lockdowns in the Provence–Alpes–Côt...