Co-creation and co-destruction: A practice-theory based study of interactive value formation - Echeverri, Per; Skålén, Per (Marketing theory, 2011)
Keywords: Business Administration; co-creation; co-destruction; Företagsekonomi; Interactive marketing; interactive value formation; marketing; practice; praxis; Public transportation; Studies; subject positions; theory; Valuation; value; Sweden; praxis; marketing; practice theory; co-creation; interactive value formation; subject positions; co-destruction; value