Co-creation and co-destruction: A practice-theory based study of interactive value formation
Drawing on an empirical study of public transport, this paper studies interactive value formation at the provider—customer interface, from a practice—theory perspective. In contrast to the bulk of previous research, it argues that interactive value formation is not only associated with value co-crea...
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| Published in | Marketing theory Vol. 11; no. 3; pp. 351 - 373 |
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| Main Authors | , |
| Format | Journal Article |
| Language | English |
| Published |
London, England
SAGE Publications
01.09.2011
Sage Sage Publications Ltd |
| Subjects | |
| Online Access | Get full text |
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| Abstract | Drawing on an empirical study of public transport, this paper studies interactive value formation at the provider—customer interface, from a practice—theory perspective. In contrast to the bulk of previous research, it argues that interactive value formation is not only associated with value co-creation but also with value co-destruction. In addition, the paper also identifies five interaction value practices — informing, greeting, delivering, charging, and helping — and theorizes how interactive value formation takes place as well as how value is intersubjectively assessed by actors at the provider—customer interface. Furthermore, the paper also distinguishes between four types of interactive value formation praxis corresponding with four subject positions which practitioners step into when engaging in interactive value formation. |
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| AbstractList | Drawing on an empirical study of public transport, this paper studies interactive value formation at the provider—customer interface, from a practice—theory perspective. In contrast to the bulk of previous research, it argues that interactive value formation is not only associated with value co-creation but also with value co-destruction. In addition, the paper also identifies five interaction value practices — informing, greeting, delivering, charging, and helping — and theorizes how interactive value formation takes place as well as how value is intersubjectively assessed by actors at the provider—customer interface. Furthermore, the paper also distinguishes between four types of interactive value formation praxis corresponding with four subject positions which practitioners step into when engaging in interactive value formation. Drawing on an empirical study of public transport, this paper studies interactive value formation at the provider-customer interface, from a practice-theory perspective. In contrast to the bulk of previous research, it argues that interactive value formation is not only associated with value co-creation but also with value co-destruction. In addition, the paper also identifies five interaction value practices -- informing, greeting, delivering, charging, and helping -- and theorizes how interactive value formation takes place as well as how value is intersubjectively assessed by actors at the provider-customer interface. Furthermore, the paper also distinguishes between four types of interactive value formation praxis corresponding with four subject positions which practitioners step into when engaging in interactive value formation. [PUBLICATION ABSTRACT] |
| Author | Echeverri, Per Skålén, Per |
| Author_xml | – sequence: 1 givenname: Per surname: Echeverri fullname: Echeverri, Per email: per.echeverri@kau.se organization: Karlstad University, Sweden – sequence: 2 givenname: Per surname: Skålén fullname: Skålén, Per organization: Karlstad University, Sweden |
| BackLink | http://www.econis.eu/PPNSET?PPN=671593617$$DView this record in ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften https://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-10292$$DView record from Swedish Publication Index |
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| Snippet | Drawing on an empirical study of public transport, this paper studies interactive value formation at the provider—customer interface, from a practice—theory... Drawing on an empirical study of public transport, this paper studies interactive value formation at the provider-customer interface, from a practice-theory... |
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| SubjectTerms | Business Administration co-creation co-destruction Företagsekonomi Interactive marketing interactive value formation marketing practice praxis Public transportation Studies subject positions theory Valuation value |
| Title | Co-creation and co-destruction: A practice-theory based study of interactive value formation |
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