APA (7th ed.) Citation

Echeverri, P., & Skålén, P. (2011). Co-creation and co-destruction: A practice-theory based study of interactive value formation. Marketing theory, 11(3), 351-373. https://doi.org/10.1177/1470593111408181

Chicago Style (17th ed.) Citation

Echeverri, Per, and Per Skålén. "Co-creation and Co-destruction: A Practice-theory Based Study of Interactive Value Formation." Marketing Theory 11, no. 3 (2011): 351-373. https://doi.org/10.1177/1470593111408181.

MLA (9th ed.) Citation

Echeverri, Per, and Per Skålén. "Co-creation and Co-destruction: A Practice-theory Based Study of Interactive Value Formation." Marketing Theory, vol. 11, no. 3, 2011, pp. 351-373, https://doi.org/10.1177/1470593111408181.