Transformational shifts through digital servitization

• Published in: Industrial marketing management Vol. 89; pp. 293 - 305
• Main Authors: Tronvoll, Bård, Sklyar, Alexey, Sörhammar, David, Kowalkowski, Christian
• Format: Journal Article
• Language: English
• Published: Elsevier Inc 01.08.2020
• Subjects: Agile mindset; Big data monetization; Business Administration; Data-centric business model; Digital servitization; Digital transformation; Företagsekonomi; Organizational culture; Big data monetization; Agile mindset; Digital transformation; Organizational culture; Digital servitization; Data-centric business model

Manufacturers increasingly look to digitalization to drive service growth. However, success is far from guaranteed, and many firms focus too much on technology. Adopting a discovery-oriented, theories-in-use approach, this study examines the strategic organizational shifts that underpin digital serv...