Transformational shifts through digital servitization - Tronvoll, Bård; Sklyar, Alexey; Sörhammar, David; Kowalkowski, Christian (Industrial marketing management, 2020)
Keywords: Agile mindset; Big data monetization; Business Administration; Data-centric business model; Digital servitization; Digital transformation; Företagsekonomi; Organizational culture; Big data monetization; Agile mindset; Digital transformation; Organizational culture; Digital servitization; Data-centric business model