The Use of Social Media in Sustainable Green Lifestyle Adoption: Social Media Influencers and Value Co-Creation

• Published in: Sustainability Vol. 16; no. 3; p. 1133
• Main Authors: Li, Jiaqi, Chiu, Dickson K. W., Ho, Kevin K. W., So, Stuart
• Format: Journal Article
• Language: English
• Published: Basel MDPI AG 29.01.2024
• Subjects: Climate change; Collaboration; Influencer marketing; Social media; Social networks; Social norms; Sustainable living; United Kingdom; China

Although prior research has highlighted the importance of social media in promotion and communication, a comprehensive framework to clarify how to use social media as a value co-creation platform to promote a green lifestyle has yet to be developed. This research aims to create and test a conceptual...