The #IVF journey: content analysis of IVF videos on TikTok

• Published in: Reproductive biomedicine online Vol. 47; no. 6; p. 103372
• Main Authors: Peipert, Benjamin J., Wu, Jenny, Taylor-Cho, Ian A., Lunn, Siera R., Swartz, Jonas J., Acharya, Kelly
• Format: Journal Article
• Language: English
• Published: Netherlands Elsevier Ltd 01.12.2023
• Subjects: Cross-Sectional Studies; Educational Status; Emotions; Female; Fertilization in Vitro; Gestational carriers; Humans; Infertility; IVF; LGBTQ; Obstetrics and Gynecology; Pregnancy; Social Media; IVF; LGBTQ; Social media; Infertility; Gestational carriers

What patient populations and outcomes are depicted on IVF videos on the short-form video-sharing application ‘TikTok’? This cross-sectional study investigated the 100 most-viewed videos utilizing the #IVF hashtag on TikTok. Only videos in English or Spanish were included in the analysis. An automate...