Willingness to pay for obesity prevention

• Published in: Economics and human biology Vol. 9; no. 3; pp. 316 - 324
• Main Authors: Fu, Tsu-Tan, Lin, Yih-Ming, Huang, Chung L.
• Format: Journal Article
• Language: English
• Published: Netherlands Elsevier B.V 01.07.2011; Elsevier Science; Elsevier
• Series: Economics & Human Biology
• Subjects: Adult; Contingent valuation method; Female; Financing, Personal; Health valuation; Health valuation Contingent valuation method WTP Obesity; Humans; Male; Middle Aged; Models, Statistical; Obesity; Obesity - epidemiology; Obesity - prevention & control; Overweight - epidemiology; Surveys and Questionnaires; Taiwan - epidemiology; WTP; Taiwan; Contingent valuation method; Obesity; D10; Health valuation; WTP; I12

► Taiwanese willingness to pay (WTP) and factors that affect participation in therapy to prevent obesity are investigated. ► Price charged for the therapy is the key factor influencing participation decision. ► Concern of work achievement also affects the decision to participate in the therapy. ► Av...