Message framing in the context of the national menu-labelling policy: a comparison of public health and private industry interests

• Published in: Public health nutrition Vol. 20; no. 5; pp. 814 - 823
• Main Authors: Shelton, Rachel C, Colgrove, James, Lee, Grace, Truong, Michelle, Wingood, Gina M
• Format: Journal Article
• Language: English
• Published: Cambridge, UK Cambridge University Press 01.04.2017
• Subjects: advocacy; computer software; Content analysis; Food Industry; Food Labeling - legislation & jurisprudence; Health Promotion; Hot Topic: Marketing and labeling; issues and policy; markets; nutrition labeling; Nutrition Policy - legislation & jurisprudence; obesity; Obesity - prevention & control; Policy Making; Private Sector; Public health; Public Health - legislation & jurisprudence; Research Papers; social justice; United States; United States; Policy; Obesity; Message framing

We conducted a content analysis of public comments to understand the key framing approaches used by private industry v. public health sector, with the goal of informing future public health messaging, framing and advocacy in the context of policy making. Comments to the proposed menu-labelling polic...