Online privacy control via anonymity and pseudonym: Cross-cultural implications

• Published in: Behaviour & information technology Vol. 27; no. 3; pp. 229 - 242
• Main Authors: Chen, Houn-Gee, Chen, Charlie C., Lo, Louis, Yang, Samuel C.
• Format: Journal Article
• Language: English
• Published: Colchester Taylor & Francis 01.05.2008
• Subjects: Authoritative personality; Cyber society; Empathy; Exact sciences and technology; Information and communication sciences; Information science. Documentation; Library and information science. General aspects; Privacy; Pseudonym; Sciences and techniques of general use; Self-esteem; Use and user studies. Information needs; Private life; Anonymity; User study; World wide web

Privacy's exact nature needs to reflect the contemporary view of a society. A growing number of online users demand the protection of their personal privacy via anonymity and pseudonym. The efficacy of these two privacy controls in different online environments is unknown. This study applies so...