From information experiences to consumer engagement on brand’s social media accounts

• Published in: Fashion and textiles Vol. 8; no. 1; pp. 1 - 22
• Main Authors: Park, Jee-Sun, Ha, Sejin
• Format: Journal Article
• Language: English
• Published: Singapore Springer Singapore 05.05.2021; Springer Nature B.V; SpringerOpen; 한국의류학회
• Subjects: Business and Management; Characterization and Evaluation of Materials; Chemistry; Chemistry and Materials Science; Digital media; Emotions; Engagement intention; Environment; Fashion brand page; Information experience; Information interaction; Life Sciences; Multivariate statistical analysis; Social networks; Textile Engineering; User experience; 생활과학; Information experience; Engagement intention; Information interaction; Fashion brand page

The purpose of this paper is to propose and empirically validate a model that explains user experiences with information interactions on fashion brand pages, leading to consumer engagement on social media. Specifically, this study tests whether values involved in information interactions prompt posi...