Gender, Voice and Online Space: Expressions of Feminism on Social Media in Spain

• Published in: Media and communication (Lisboa) Vol. 9; no. 2; pp. 62 - 71
• Main Authors: Willem, Cilia, Tortajada, Iolanda
• Format: Journal Article
• Language: English
• Published: Lisbon Cogitatio Press 01.01.2021; Cogitatio
• Subjects: Abused women; Brand image; Brands; Digital media; Feminism; feminist media studies; Geological faults; Global marketing; Graphics software; Harassment; Intersectionality; LGBTQ people; Marketing; Mass media; postfeminism; Public opinion; Race; Social media; Social networks; Spain; Trends; Violence against women; United Kingdom; Spain

Feminism’s current momentum, encouraged by movements such as #NiUnaMenos or #MeToo, has caused many social media agents to adopt some degree of feminism as a part of their online image or personal brand. ‘Being a feminist,’ for some, has become a marketing strategy in times of great polarisation bet...