Consumer resistance to innovation: smart clothing

• Published in: Fashion and textiles Vol. 7; no. 1; pp. 1 - 19
• Main Authors: Ju, Naan, Lee, Kyu-Hye
• Format: Journal Article
• Language: English
• Published: Singapore Springer Singapore 25.06.2020; Springer Nature B.V; SpringerOpen; 한국의류학회
• Subjects: Availability; Business and Management; Characterization and Evaluation of Materials; Chemistry; Chemistry and Materials Science; Consumers; Environment; Grounded theory; Innovations; Life Sciences; Resistance factors; Resistance to innovation; Smart clothing; Smart materials; Textile Engineering; Wearable device; Wearable technology; 생활과학; Wearable device; Resistance to innovation; Grounded theory; Smart clothing

Smart clothing is believed to have an enormous growth potential, but at present, it is not so attractive in terms of sales. This study identified various obstacles affecting consumers’ interest in smart clothing. Interviews were conducted with consumers who are resistant to innovation, those who wou...