The colour of gender stereotyping

• Published in: The British journal of psychology Vol. 102; no. 3; pp. 598 - 614
• Main Authors: Cunningham, Sheila J., Macrae, C. Neil
• Format: Journal Article
• Language: English
• Published: Oxford, UK Blackwell Publishing Ltd 01.08.2011; British Psychological Society
• Subjects: Child, Preschool; Children; Cognition; Cognition & reasoning; Color; Colour; Culture; Female; Females; Femininity; Gender; Gender differences; Gender stereotypes; Humans; Impressions; Judgment; Male; Masculinity; Prohibition; Social Perception; Social problems; Stereotypes; Stereotyping

Despite legislative attempts to eliminate gender stereotyping from society, the propensity to evaluate people on the basis of their sex remains a pernicious social problem. Noting the critical interplay between cultural and cognitive factors in the establishment of stereotypical beliefs, the current...