Correlations of Perceived Flow, Perceived System Quality, Perceived Information Quality, and Perceived User Trust on Mobile Social Networking Service (SNS) Users’ Loyalty

• Published in: Journal of information technology research Vol. 5; no. 2; pp. 1 - 14
• Main Author: Suki, Norazah Mohd
• Format: Journal Article
• Language: English
• Published: Hershey IGI Global 01.04.2012
• Subjects: Analysis; Communications industry; Correlation; Information management; Social networks; Surveys; Telecommunications services industry; Malaysia

This research aims to examine the correlations of perceived flow, perceived system quality, perceived information quality and perceived user trust on mobile social networking service (SNS) users’ loyalty. Investigation of correlation between perceived user trust with perceived flow and user loyalty...