Exploring Factors Affecting Millennial Tourists’ eWOM Behavior: A Lens of BRT Theory - Song, Zibin; Ren, Yingying; Li, Jie (Behavioral sciences, 2024)
Keywords: Analysis; Attitudes; behavioral reasoning theory (BRT); Consumer behavior; Consumers; eWOM; Influence; Literature reviews; Managers; Marketing research; Mediation; Millennial tourists; Millennials; reasons against; reasons for; Technology adoption; Tourism; China; behavioral reasoning theory (BRT); reasons for; reasons against; Millennial tourists; consumer behavior; eWOM