How to evoke consumer approach intention toward VR stores? Sequential mediation through telepresence and experiential value

• Published in: Fashion and textiles Vol. 6; no. 1; pp. 1 - 16
• Main Authors: Jang, Ju Yeun, Hur, Hee Jin, Choo, Ho Jung
• Format: Journal Article
• Language: English
• Published: Singapore Springer Singapore 01.12.2019; Springer Nature B.V; SpringerOpen; 한국의류학회
• Subjects: Business and Management; Characterization and Evaluation of Materials; Chemistry; Chemistry and Materials Science; Collaboration with Technology to Sell Fashion: The Fourth Industrial Revolution in Fashion Retail Business; Consumers; Environment; Experiential shopping value; Helmet mounted displays; Immersive virtual reality; Interactivity; Life Sciences; Mediation; Shopping; Stores; Telepresence; Telepresence systems; Textile Engineering; Virtual environments; Virtual reality; Virtual reality store; Vividness; 생활과학; Telepresence; Experiential shopping value; Interactivity; Approach intention; Vividness; Immersive virtual reality; Virtual reality store
• ISSN: 2198-0802; 2198-0802
• DOI: 10.1186/s40691-018-0166-9

This study explores the roles of vividness and interactivity—two technological dimensions of virtual reality mediums—for consumers’ approach intention toward immersive virtual reality stores. In addition to telepresence, a well-established variable in explaining the effectiveness of virtual mediums,...