BIG data – BIG gains? Understanding the link between big data analytics and innovation

• Published in: Economics of innovation and new technology Vol. 28; no. 3; pp. 1 - 21
• Main Authors: Niebel, Thomas, Rasel, Fabienne, Viete, Steffen
• Format: Journal Article
• Language: English
• Published: London Taylor & Francis 03.04.2019; Routledge; Taylor & Francis Ltd
• Subjects: Analytics; Big Data; Companies; Customer information files; Data analysis; Data management; data-driven; data-driven decision-making; Decision making; firm-level data; Innovations; Knowledge management; Mathematical analysis; Product development; product innovation; Service industries

This paper analyzes the relationship between firms' use of big data analytics and their innovative performance in terms of product innovations. Since big data technologies provide new data information practices, they create novel decision-making possibilities, which are widely believed to suppo...