BIG data – BIG gains? Understanding the link between big data analytics and innovation - Niebel, Thomas; Rasel, Fabienne; Viete, Steffen (Economics of innovation and new technology, 2019)
Keywords: Analytics; Big Data; Companies; Customer information files; Data analysis; Data management; data-driven; data-driven decision-making; Decision making; firm-level data; Innovations; Knowledge management; Mathematical analysis; Product development; product innovation; Service industries