National Campaigns for Charitable Causes: A Literature Review - van Leeuwen, Marco H. D.; Wiepking, Pamala (Nonprofit and voluntary sector quarterly, 2013)
Keywords: Advertising campaigns; Campaigns; Categories; Charities; Crossnational studies; Determinants; Donations; Format; Fund raising; Gain; Incentives; International comparisons; Literature Reviews; Mass Media; Netherlands; Proximity; Regulation; Regulations; Reputation; Spain; Studies; Sweden; Trust; United States of America; Netherlands; Sweden; United States--US; Spain; motives; national campaign; giving; literature review; philanthropy