Match or Mismatch: Strategy-Structure Configurations in the Service Business of Manufacturing Companies

• Published in: Journal of service research : JSR Vol. 13; no. 2; pp. 198 - 215
• Main Authors: Gebauer, Heiko, Edvardsson, Bo, Gustafsson, Anders, Witell, Lars
• Format: Journal Article
• Language: English
• Published: Los Angeles, CA SAGE Publications 01.05.2010; Sage Periodicals Press; SAGE PUBLICATIONS, INC
• Subjects: B-to-B-Marketing; Corporate culture; Customer services; Europa; Industrie; Leistungsbündel; Manufacturers; Manufacturing; manufacturing companies; Market orientation; Multinational corporations; Organisationsstruktur; organizational design factors; Organizational structure; Service industries; service orientation; service strategy; Strategic management; Studies; Unternehmenskultur; service orientation; service strategy; organizational structure; corporate culture; organizational design factors; manufacturing companies

A new trend seems to be emerging for multinational manufacturing companies to make a strategic reorientation into becoming service providers. For some companies, such as Kone and IBM, the revenues from services are 50% or more of their total sales. Despite the increasing interest in exploring variou...