The effects of online product presentation on consumer responses: A mental imagery perspective - Yoo, Jungmin; Kim, Minjeong (Journal of business research, 2014)
Keywords: Business management; Concreteness; Consumer behavior; Consumption; Effectiveness studies; Electronic commerce; Emotion; Factorial experiments; Information processing; Internet; Mental imagery; Online retailing; Product presentation; Retail trade; Sales presentations; Mental imagery; Online retailing; Concreteness; Consumer behavior; Emotion; Product presentation