Exploring social influences and values in promoting sustainable food consumption using hybrid three stage methods

• Published in: Scientific reports Vol. 15; no. 1; pp. 12067 - 14
• Main Authors: Wu, Yanhong, Yu, Jianqiang
• Format: Journal Article
• Language: English
• Published: London Nature Publishing Group UK 08.04.2025; Nature Publishing Group; Nature Portfolio
• Subjects: 692/499; 704/844/685; Adult; Altruism; Altruistic value; China; Egoistic value; Female; Food; Food consumption; Fuzzy Delphi; Humanities and Social Sciences; Humans; Influence; Information technology; Male; multidisciplinary; Science; Science (multidisciplinary); Social Identification; Social identity; Social influence; Social Media; Social Values; Surveys and Questionnaires; Sustainability; Sustainable consumption; Sustainable Development; Sustainable food consumption; Sustainable food systems; Sustainable use; China; Social influence; Fuzzy Delphi; Sustainable food consumption; Altruistic value; Egoistic value

Although social media is widely recognized as necessary for promoting sustainable food consumption, the theoretical essence of its social influence has yet to be clarified. This research establishes a mutually beneficial model for sustainable food consumption, drawing on Social Influence Theory and...