Factors influencing customers’ switching intentions to new energy vehicles based on the push-pull mooring model using SEM-ANN approach in Shanxi, China

This study applied the Push-Pull Mooring (PPM) theoretical framework to investigate how push, pull, and mooring factors influence sustainable transportation choices. The main objective is to explore which push, pull, and mooring factors significantly influence the intention to switch from convention...

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Published inScientific reports Vol. 15; no. 1; pp. 27140 - 17
Main Authors Juanjuan, Zhang, Rasiah, Ratneswary
Format Journal Article
LanguageEnglish
Published London Nature Publishing Group UK 25.07.2025
Nature Publishing Group
Nature Portfolio
Subjects
631/477/2811
704/158/858
704/172/4081
Carbon
Consumer behavior
Consumers
Costs
Energy
Environmental perception
Humanities and Social Sciences
Influence
multidisciplinary
New energy vehicles
Push–Pull–Mooring
Regions
Science
Science (multidisciplinary)
Shanxi
Sustainable transportation
Switching intention
China
Shanxi China
Shanxi
Switching intention
New energy vehicles
Push–Pull–Mooring
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Abstract This study applied the Push-Pull Mooring (PPM) theoretical framework to investigate how push, pull, and mooring factors influence sustainable transportation choices. The main objective is to explore which push, pull, and mooring factors significantly influence the intention to switch from conventional vehicles to NEVs. The study utilized the SEM-ANN approach based on a dataset of 822 participants collected in Shanxi, China. Results show that environmental concern and dissatisfaction with traditional vehicles (push factors), along with perceived convenience, subjective norms, and alternative attractiveness of NEVs (pull factors), positively influence switching intentions. Conversely, switching costs and habit (mooring factors) negatively impact the switching intention. Inertia was found to negatively moderate the relationship between environmental concern, subjective norms, and switching intention. Thus, these findings provide valuable insights for Shanxi’s transition to low-carbon transportation.
AbstractList This study applied the Push-Pull Mooring (PPM) theoretical framework to investigate how push, pull, and mooring factors influence sustainable transportation choices. The main objective is to explore which push, pull, and mooring factors significantly influence the intention to switch from conventional vehicles to NEVs. The study utilized the SEM-ANN approach based on a dataset of 822 participants collected in Shanxi, China. Results show that environmental concern and dissatisfaction with traditional vehicles (push factors), along with perceived convenience, subjective norms, and alternative attractiveness of NEVs (pull factors), positively influence switching intentions. Conversely, switching costs and habit (mooring factors) negatively impact the switching intention. Inertia was found to negatively moderate the relationship between environmental concern, subjective norms, and switching intention. Thus, these findings provide valuable insights for Shanxi’s transition to low-carbon transportation.
This study applied the Push-Pull Mooring (PPM) theoretical framework to investigate how push, pull, and mooring factors influence sustainable transportation choices. The main objective is to explore which push, pull, and mooring factors significantly influence the intention to switch from conventional vehicles to NEVs. The study utilized the SEM-ANN approach based on a dataset of 822 participants collected in Shanxi, China. Results show that environmental concern and dissatisfaction with traditional vehicles (push factors), along with perceived convenience, subjective norms, and alternative attractiveness of NEVs (pull factors), positively influence switching intentions. Conversely, switching costs and habit (mooring factors) negatively impact the switching intention. Inertia was found to negatively moderate the relationship between environmental concern, subjective norms, and switching intention. Thus, these findings provide valuable insights for Shanxi's transition to low-carbon transportation.This study applied the Push-Pull Mooring (PPM) theoretical framework to investigate how push, pull, and mooring factors influence sustainable transportation choices. The main objective is to explore which push, pull, and mooring factors significantly influence the intention to switch from conventional vehicles to NEVs. The study utilized the SEM-ANN approach based on a dataset of 822 participants collected in Shanxi, China. Results show that environmental concern and dissatisfaction with traditional vehicles (push factors), along with perceived convenience, subjective norms, and alternative attractiveness of NEVs (pull factors), positively influence switching intentions. Conversely, switching costs and habit (mooring factors) negatively impact the switching intention. Inertia was found to negatively moderate the relationship between environmental concern, subjective norms, and switching intention. Thus, these findings provide valuable insights for Shanxi's transition to low-carbon transportation.
Abstract This study applied the Push-Pull Mooring (PPM) theoretical framework to investigate how push, pull, and mooring factors influence sustainable transportation choices. The main objective is to explore which push, pull, and mooring factors significantly influence the intention to switch from conventional vehicles to NEVs. The study utilized the SEM-ANN approach based on a dataset of 822 participants collected in Shanxi, China. Results show that environmental concern and dissatisfaction with traditional vehicles (push factors), along with perceived convenience, subjective norms, and alternative attractiveness of NEVs (pull factors), positively influence switching intentions. Conversely, switching costs and habit (mooring factors) negatively impact the switching intention. Inertia was found to negatively moderate the relationship between environmental concern, subjective norms, and switching intention. Thus, these findings provide valuable insights for Shanxi’s transition to low-carbon transportation.
ArticleNumber 27140
Author Juanjuan, Zhang
Rasiah, Ratneswary
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Issue 1
Keywords Shanxi
Switching intention
New energy vehicles
Push–Pull–Mooring
Language English
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Snippet This study applied the Push-Pull Mooring (PPM) theoretical framework to investigate how push, pull, and mooring factors influence sustainable transportation...
Abstract This study applied the Push-Pull Mooring (PPM) theoretical framework to investigate how push, pull, and mooring factors influence sustainable...
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pubmed
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springer
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StartPage 27140
SubjectTerms 631/477/2811
704/158/858
704/172/4081
Carbon
Consumer behavior
Consumers
Costs
Energy
Environmental perception
Humanities and Social Sciences
Influence
multidisciplinary
New energy vehicles
Push–Pull–Mooring
Regions
Science
Science (multidisciplinary)
Shanxi
Sustainable transportation
Switching intention
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Title Factors influencing customers’ switching intentions to new energy vehicles based on the push-pull mooring model using SEM-ANN approach in Shanxi, China
URI https://link.springer.com/article/10.1038/s41598-025-12945-0
https://www.ncbi.nlm.nih.gov/pubmed/40715591
https://www.proquest.com/docview/3233404041
https://www.proquest.com/docview/3234002994
https://pubmed.ncbi.nlm.nih.gov/PMC12297582
https://doaj.org/article/4b2c2a3e601b454f849794dd9aaad96a
Volume 15
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