Outsourcing, performance, and the role of e-commerce: A dynamic perspective

In a highly competitive global environment, many manufacturers respond by setting up outsourcing relations for components and finished products with lower-cost producers on a contractual OEM (original equipment manufacture) basis. In the last decade, we have witnessed a spectacular growth in outsour...

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Bibliographic Details
Published inIndustrial marketing management Vol. 37; no. 1; pp. 37 - 45
Main Authors Kotabe, Masaaki, Mol, Michael J., Murray, Janet Y.
Format Journal Article
LanguageEnglish
Published New York Elsevier Inc 2008
Elsevier Sequoia S.A
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