Statement from the Editor Regarding "New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model"

• Published in: Marketing science (Providence, R.I.) Vol. 29; no. 6; p. 1165
• Main Author: Shugan, Steven M.
• Format: Journal Article
• Language: English
• Published: Linthicum INFORMS 01.11.2010; Institute for Operations Research and the Management Sciences (INFORMS); Institute for Operations Research and the Management Sciences
• Series: Marketing Science
• Subjects: Authors
• ISSN: 0732-2399; 1526-548X
• DOI: 10.1287/mksc.1100.0568

In the original version of the paper "New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model" by Kinshuk Jerath, Peter S. Fader, and Bruce G. S. Hardie ( Marketing Science , Articles in Advance, May 27, 2010, DOI: 10.1287/mksc.1100.0568), some issues were brought to the attention of the journal by the authors after online publication in Articles in Advance . The accepting editor-in-chief, Steven M. Shugan, has chosen to retract the original published paper, allowing the authors the opportunity to resubmit a new paper that fully resolves those issues to the satisfaction of the authors and the journal.