APA (7th ed.) Citation

Filieri, R., Lin, Z., D’Antone, S., & Chatzopoulou, E. (2019). A cultural approach to brand equity: The role of brand mianzi and brand popularity in China. The journal of brand management, 26(4), 376-394. https://doi.org/10.1057/s41262-018-0137-x

Chicago Style (17th ed.) Citation

Filieri, Raffaele, Zhibin Lin, Simona D’Antone, and Elena Chatzopoulou. "A Cultural Approach to Brand Equity: The Role of Brand Mianzi and Brand Popularity in China." The Journal of Brand Management 26, no. 4 (2019): 376-394. https://doi.org/10.1057/s41262-018-0137-x.

MLA (9th ed.) Citation

Filieri, Raffaele, et al. "A Cultural Approach to Brand Equity: The Role of Brand Mianzi and Brand Popularity in China." The Journal of Brand Management, vol. 26, no. 4, 2019, pp. 376-394, https://doi.org/10.1057/s41262-018-0137-x.