Shifting toward a healthier dietary pattern through nudging and pricing strategies: A secondary analysis of a randomized virtual supermarket experiment

• Published in: The American journal of clinical nutrition Vol. 114; no. 2; pp. 628 - 637
• Main Authors: Stuber, Josine M, Hoenink, Jody C, Beulens, Joline WJ, Mackenbach, Joreintje D, Lakerveld, Jeroen
• Format: Journal Article
• Language: English
• Published: United States Elsevier Inc 01.08.2021; Oxford University Press; American Society for Clinical Nutrition, Inc
• Subjects: Adult; Beverages; Beverages - classification; Beverages - economics; choice architecture; Commerce; Consumer Behavior; Costs and Cost Analysis; Dairy products; Diet; Experiments; Female; Food; Food - classification; Food - economics; Food groups; food policy; Food Preferences; Fruits; grocery store intervention; Humans; Male; Middle Aged; Original Research Communications; price change; Pricing; Proteins; public health; Secondary analysis; Statistical models; Subsidies; Supermarkets; Taxes; Vegetables; Young Adult; grocery store intervention; GLMM; choice architecture; IRR; food policy; SN VirtuMart; price change; public health
• ISSN: 0002-9165; 1938-3207; 1938-3207
• DOI: 10.1093/ajcn/nqab057

Nudging and salient pricing are promising strategies to promote healthy food purchases, but it is possible their effects differ across food groups. To investigate in which food groups nudging and/or pricing strategies most effectively changed product purchases and resulted in within–food groups subs...