What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM - Filieri, Raffaele (Journal of business research, 2015)
Keywords: Consumer information; Consumers; Credibility; Customer feedback; Dual-process theory; Electronic word of mouth; Information adoption; Information diagnosticity; Marketing; Online consumer reviews; Product quality; Public relations; Review articles; Studies; User-generated content; Websites; Word of mouth advertising; Information diagnosticity; Online consumer reviews; User-generated content; Electronic word of mouth; Dual-process theory; Information adoption