Royle, J., & Laing, A. (2014). The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries. International journal of information management, 34(2), 65-73. https://doi.org/10.1016/j.ijinfomgt.2013.11.008
Chicago Style (17th ed.) CitationRoyle, Jo, and Audrey Laing. "The Digital Marketing Skills Gap: Developing a Digital Marketer Model for the Communication Industries." International Journal of Information Management 34, no. 2 (2014): 65-73. https://doi.org/10.1016/j.ijinfomgt.2013.11.008.
MLA (9th ed.) CitationRoyle, Jo, and Audrey Laing. "The Digital Marketing Skills Gap: Developing a Digital Marketer Model for the Communication Industries." International Journal of Information Management, vol. 34, no. 2, 2014, pp. 65-73, https://doi.org/10.1016/j.ijinfomgt.2013.11.008.