Receptivity to and Recall of Alcohol Brand Appearances in U.S. Popular Music and Alcohol-Related Behaviors

• Published in: Alcoholism, clinical and experimental research Vol. 38; no. 6; pp. 1737 - 1744
• Main Authors: Primack, Brian A., McClure, Auden C., Li, Zhigang, Sargent, James D.
• Format: Journal Article
• Language: English
• Published: England Blackwell Publishing Ltd 01.06.2014
• Subjects: Adolescent; Advertising as Topic - methods; Advertising as Topic - statistics & numerical data; Age Factors; Alcohol; Alcohol Drinking - epidemiology; Alcohol Drinking - psychology; Alcoholic Beverages - statistics & numerical data; Binge Drinking - epidemiology; Binge Drinking - psychology; Female; Humans; Male; Marketing; Mental Recall; Music; Music - psychology; Product Placement; Sex Factors; United States - epidemiology; Young Adult; United States; Product Placement; Alcohol; Music; Adolescent; Marketing

Background The average U.S. adolescent is exposed to about 2.5 hours of popular music and 8 mentions of alcohol brands every day. Alcohol brand mentions may function as advertising whether or not they are sanctioned by the alcohol industry. Our study aimed to determine associations between adolescen...