Digital transformation: A multidisciplinary reflection and research agenda

• Published in: Journal of business research Vol. 122; pp. 889 - 901
• Main Authors: Verhoef, Peter C., Broekhuizen, Thijs, Bart, Yakov, Bhattacharya, Abhi, Qi Dong, John, Fabian, Nicolai, Haenlein, Michael
• Format: Journal Article
• Language: English
• Published: Elsevier Inc 01.01.2021; Elsevier B.V
• Subjects: Business models; Business strategy; Digital business; Digitization; Strategic planning (Business); Digital business; Business models; Business strategy

Digital transformation and resultant business model innovation have fundamentally altered consumers’ expectations and behaviors, putting immense pressure on traditional firms, and disrupting numerous markets. Drawing on extant literature, we identify three stages of digital transformation: digitizat...