Digital transformation: A multidisciplinary reflection and research agenda - Verhoef, Peter C.; Broekhuizen, Thijs; Bart, Yakov; Bhattacharya, Abhi; Qi Dong, John; Fabian, Nicolai; Haenlein, Michael (Journal of business research, 2021)
Keywords: Business models; Business strategy; Digital business; Digitization; Strategic planning (Business); Digital business; Business models; Business strategy