Consumer willingness to pay for shelf life of high temperature, short time pasteurized fluid milk: Implications for smart labeling and food waste reduction

• Published in: Journal of dairy science Vol. 106; no. 9; pp. 5940 - 5957
• Main Authors: Endara, P., Wiedmann, M., Adalja, A.
• Format: Journal Article
• Language: English
• Published: United States Elsevier Inc 01.09.2023; Elsevier
• Subjects: beverages; choice experiment; dairy science; ecolabel; ecolabeling; environmental impact; extended shelf life; fluid milk; food waste; milk; milk industry; shelf life; spoilage; surveys; technology; temperature; waste reduction; willingness to pay; willingness to pay; ecolabel; choice experiment; shelf life; food waste

Food waste in the United States was valued at $285 billion in 2019, representing 70% of all food surplus; dairy and eggs alone represented 15.90% of food surplus. Milk is the fifth most consumed beverage in the United States, and therefore its contribution to food waste has significant economic and...