Consumer behaviour of Brazilian primary school students: findings from focus group interviews

• Published in: International journal of consumer studies Vol. 32; no. 2; pp. 157 - 162
• Main Authors: Fiates, Giovanna Medeiros Rataichesck, Dias de Mello Castanho Amboni, Renata, Teixeira, Evanilda
• Format: Journal Article
• Language: English
• Published: Oxford, UK Oxford, UK : Blackwell Publishing Ltd 01.03.2008; Blackwell Publishing Ltd
• Subjects: Brasilien; Brazilian people; child; Children; Consumer behavior; Consumer behaviour; Consumer education; Consumers; Content analysis; Elementary school students; focus group; Focus groups; Information sources; Konsument; Konsumverhalten; Qualitative research; qualitative study; Schüler; Socialization; Student attitudes; Studies; Brazil

Children worldwide are becoming avid consumers of virtually every type of product and service, which qualifies them as an important primary market. The purpose of this study was to obtain primary data about the consumer behaviour of a group of Brazilian children using a qualitative approach. Twelve...