“I Love It” Versus “I Recommend It”: The Impact of Implicit and Explicit Endorsement Styles on Electronic Word-of-Mouth Persuasiveness - Liao, Junyun; He, Siying; Feng, Wenting; Filieri, Raffaele (Journal of travel research, 2024)
Keywords: Business administration; Endorsements; Humanities and Social Sciences; Persuasion; Tourism; Word of mouth advertising; persuasion; electronic word-of-mouth; linguistic effects; endorsement styles; persuasion knowledge; source trustworthiness