Agility in marketing: a bibliometric analysis

Research on agility in marketing has been shaped by a great number of articles published in recent decades. My research contributes to the literature by examining the basis of different intellectual frameworks and by identifying relevant references, authors, topics, and journals for the matter. With...

Full description

Saved in:
Bibliographic Details
Published inVerslas: teorija ir praktika Vol. 24; no. 1; pp. 173 - 182
Main Author Thumler, Nico
Format Journal Article
LanguageEnglish
Published Vilnius Vilnius Gediminas Technical University 01.01.2023
Subjects
Bibliometrics
Corporate culture
Literature reviews
Marketing
marketing agility
organizational agility
Organizational change
organizational culture
organizational development
Software industry
Supply chains
organizational change
marketing
organizational agility
supply chain agility
network analysis
organizational culture
bibliometric analysis
marketing agility
organizational development
Online AccessGet full text
ISSN1648-0627
1822-4202
DOI10.3846/btp.2023.17090

Cover

Abstract Research on agility in marketing has been shaped by a great number of articles published in recent decades. My research contributes to the literature by examining the basis of different intellectual frameworks and by identifying relevant references, authors, topics, and journals for the matter. With this focus, I used bibliometric techniques to investigate over 1,200 articles published between 1992 and 2022. I regarded publication periods that shaped the progression of the research subject. Results show that there are 75 relevant publications. Those could be divided into three research streams. The first stream considers frameworks and agile supply chains, the second IT infrastructure to improve enterprise agility, and the third enterprise and organizational agility in general. I applied a historical perspective, identified the social, intellectual, and conceptual structure of marketing agility research.
AbstractList Research on agility in marketing has been shaped by a great number of articles published in recent decades. My research contributes to the literature by examining the basis of different intellectual frameworks and by identifying relevant references, authors, topics, and journals for the matter. With this focus, I used bibliometric techniques to investigate over 1,200 articles published between 1992 and 2022. I regarded publication periods that shaped the progression of the research subject. Results show that there are 75 relevant publications. Those could be divided into three research streams. The first stream considers frameworks and agile supply chains, the second IT infrastructure to improve enterprise agility, and the third enterprise and organizational agility in general. I applied a historical perspective, identified the social, intellectual, and conceptual structure of marketing agility research.
Research on agility in marketing has been shaped by a great number of articles published in recent decades. My research contributes to the literature by examining the basis of different intellectual frameworks and by identifying relevant references, authors, topics, and journals for the matter. With this focus, I used bibliometric techniques to investigate over 1,200 articles published between 1992 and 2022. I regarded publication periods that shaped the progression of the research subject. Results show that there are 75 relevant publications. Those could be divided into three research streams. The first stream considers frameworks and agile supply chains, the second IT infrastructure to improve enterprise agility, and the third enterprise and organizational agility in general. I applied a historical perspective, identified the social, intellectual, and conceptual structure of marketing agility research. Keywords: organizational culture, organizational change, organizational development, marketing, organizational agility, marketing agility, supply chain agility, bibliometric analysis, network analysis. JEL Classification: M31, M14, C89.
Audience Academic
Author Thümler, Nico
Author_xml – sequence: 1
  fullname: Thumler, Nico
BookMark eNp1Uc1rFTEcDFLBtnr1vCDe3Gc-d7PeHkVtoeBFzyHJJuvvuS95Jlnh_fdNu_YLlEAShpnJLzNn6CTE4BB6S_CGSd59NOWwoZiyDenxgF-gUyIpbXmFTuq947LFHe1fobOcdxhz0WFxitrtBDOUYwOh2ev0yxUI06dGNwbMDHHvSgLb6KDnY4b8Gr30es7uzd_zHP348vn7xWV7_e3r1cX2urW8H3DrCKe8o5qQwXHjesfISK3o7WC5oLS33gjMpZRYeGpGi4UeOmutI1p6zkZ2jq5W3zHqnTokqKMdVdSg7oCYJqVTATs7xbQX3DvmeOe5xWbQGAtJmXbSjEyQ6vVu9Tqk-HtxuahdXFL9UFZUMiGIwE9Zk66mEHwsSds9ZKu2vZAdFbQfKmvzD1Zdo9uDrXV4qPgzwYcnArNkCC7XLcP0s-RJLzk_p_OVblPMOTmvLBRdIIb6DsyKYHVbtapVq9uq1V3Vj2M9yO4j-6_g_Sr4A3OAJT9Gch_ryrsB4ge3LA
CitedBy_id crossref_primary_10_3846_btp_2024_21438
crossref_primary_10_1007_s11301_023_00382_0
crossref_primary_10_1057_s41599_025_04600_w
crossref_primary_10_3846_btp_2024_20195
Cites_doi 10.1007/s11573-019-00956-z
10.1177/002224299305700304
10.1002/smj.397
10.1287/isre.2013.0500
10.1002/smr.572
10.1145/3571849
10.5465/amr.1998.1255634
10.1509/jmkg.75.4.183
10.1016/j.lrp.2009.07.006
10.1016/j.hrmr.2019.100693
10.1007/s11747-015-0443-8
10.1108/03090561211212494
10.1002/asi.20677
10.1023/A:1015096909316
10.1073/pnas.0507655102
10.1177/0149206308316058
10.1177/0092070397254003
10.1016/j.jom.2004.10.010
10.1016/S0925-5273(98)00221-7
10.1016/j.jom.2005.05.002
10.1177/0092070302238603
10.1525/cmr.2014.56.3.5
10.1177/0022242920952760
10.1016/j.joi.2017.08.007
10.1007/978-3-319-16889-0
10.2307/41409967
10.1002/1097-0266(200010/11)21:10/11<1105::AID-SMJ133>3.0.CO;2-E
10.1525/cmr.2016.58.4.13
10.1108/02634500610711851
10.2307/30036530
10.1016/j.ijpe.2004.11.013
10.1016/j.jbusres.2019.02.026
ContentType Journal Article
Copyright Copyright (c) 2023 The Author(s). Published by Vilnius Gediminas Technical University.
COPYRIGHT 2023 Vilnius Gediminas Technical University
2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.
Copyright_xml – notice: Copyright (c) 2023 The Author(s). Published by Vilnius Gediminas Technical University.
– notice: COPYRIGHT 2023 Vilnius Gediminas Technical University
– notice: 2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.
DBID ABJBJ
AAYXX
CITATION
N95
3V.
7WY
7WZ
7XB
87Z
8FK
8FL
8G5
ABUWG
AFKRA
AZQEC
BENPR
BEZIV
CCPQU
DWQXO
FRNLG
F~G
GNUQQ
GUQSH
K60
K6~
L.-
M0C
M2O
MBDVC
PHGZM
PHGZT
PIMPY
PKEHL
PQBIZ
PQBZA
PQEST
PQQKQ
PQUKI
Q9U
DOA
DOI 10.3846/btp.2023.17090
DatabaseName VILNIUS TECH Press Open Access Scientific Journals
CrossRef
Gale Business: Insights
ProQuest Central (Corporate)
ABI/INFORM Collection
ABI/INFORM Global (PDF only)
ProQuest Central (purchase pre-March 2016)
ABI/INFORM Collection
ProQuest Central (Alumni) (purchase pre-March 2016)
ABI/INFORM Collection (Alumni)
ProQuest Research Library
ProQuest Central (Alumni)
ProQuest Central UK/Ireland
ProQuest Central Essentials
ProQuest Central
Business Premium Collection
ProQuest One Community College
ProQuest Central Korea
Business Premium Collection (Alumni)
ABI/INFORM Global (Corporate)
ProQuest Central Student
Research Library Prep
ProQuest Business Collection (Alumni Edition)
ProQuest Business Collection
ABI/INFORM Professional Advanced
ABI/INFORM Global
Research Library
Research Library (Corporate)
ProQuest Central Premium
ProQuest One Academic (New)
Publicly Available Content Database
ProQuest One Academic Middle East (New)
ProQuest One Business
ProQuest One Business (Alumni)
ProQuest One Academic Eastern Edition (DO NOT USE)
ProQuest One Academic
ProQuest One Academic UKI Edition
ProQuest Central Basic
DOAJ Directory of Open Access Journals
DatabaseTitle CrossRef
Publicly Available Content Database
ABI/INFORM Global (Corporate)
ProQuest Business Collection (Alumni Edition)
ProQuest One Business
Research Library Prep
ProQuest Central Student
ProQuest One Academic Middle East (New)
ProQuest Central Essentials
ProQuest Central (Alumni Edition)
ProQuest One Community College
Research Library (Alumni Edition)
ABI/INFORM Complete
ProQuest Central
ABI/INFORM Professional Advanced
ProQuest Central Korea
ProQuest Research Library
ProQuest Central (New)
ABI/INFORM Complete (Alumni Edition)
Business Premium Collection
ABI/INFORM Global
ABI/INFORM Global (Alumni Edition)
ProQuest Central Basic
ProQuest One Academic Eastern Edition
ProQuest Business Collection
ProQuest One Academic UKI Edition
ProQuest One Business (Alumni)
ProQuest One Academic
ProQuest One Academic (New)
ProQuest Central (Alumni)
Business Premium Collection (Alumni)
DatabaseTitleList


CrossRef
Publicly Available Content Database
Database_xml – sequence: 1
  dbid: DOA
  name: DOAJ Directory of Open Access Journals
  url: https://www.doaj.org/
  sourceTypes: Open Website
– sequence: 2
  dbid: BENPR
  name: ProQuest Central
  url: https://www.proquest.com/central
  sourceTypes: Aggregation Database
DeliveryMethod fulltext_linktorsrc
Discipline Business
EISSN 1822-4202
EndPage 182
ExternalDocumentID oai_doaj_org_article_3af54fe3e46f4c0b9a005823ae8bd351
A758625279
10_3846_btp_2023_17090
oai:ojs2.journals.vilniustech.lt:article/17090
GroupedDBID 123
7WY
8FL
8G5
8VB
ABJBJ
ABUWG
ADBBV
AFKRA
AHQJS
AKVCP
ALMA_UNASSIGNED_HOLDINGS
AZQEC
BAAKF
BCNDV
BENPR
BEZIV
CCPQU
CS3
DWQXO
EBU
EN8
EOJEC
FRNLG
GNUQQ
GROUPED_DOAJ
GUQSH
H13
IAO
IBB
IEA
ISL
ISM
ITC
K1G
KQ8
M0C
M2O
N95
OBODZ
OK1
P2P
PHGZM
PHGZT
PIMPY
PQBIZ
PQBZA
PV9
QWB
REL
RZL
TH9
ZL0
~8M
AAYXX
CITATION
PMFND
3V.
7XB
8FK
K60
K6~
L.-
MBDVC
PKEHL
PQEST
PQQKQ
PQUKI
Q9U
PUEGO
ID FETCH-LOGICAL-c4790-e142462a119e4be7e31d2c57c9c45227cfb50488805f2bdc05a96ccce1a8f43d3
IEDL.DBID DOA
ISSN 1648-0627
IngestDate Wed Aug 27 01:28:23 EDT 2025
Mon Jun 30 05:29:39 EDT 2025
Tue Jun 17 21:37:31 EDT 2025
Tue Jun 10 21:34:46 EDT 2025
Fri May 23 02:26:50 EDT 2025
Thu Apr 24 22:59:38 EDT 2025
Tue Jul 01 03:52:31 EDT 2025
Tue Aug 12 21:21:57 EDT 2025
IsDoiOpenAccess true
IsOpenAccess true
IsPeerReviewed false
IsScholarly false
Issue 1
Keywords organizational change
marketing
organizational agility
supply chain agility
network analysis
organizational culture
bibliometric analysis
marketing agility
organizational development
Language English
License http://creativecommons.org/licenses/by/4.0
LinkModel DirectLink
MergedId FETCHMERGED-LOGICAL-c4790-e142462a119e4be7e31d2c57c9c45227cfb50488805f2bdc05a96ccce1a8f43d3
Notes ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 14
ORCID 0000-0003-3646-6120
OpenAccessLink https://doaj.org/article/3af54fe3e46f4c0b9a005823ae8bd351
PQID 2835515051
PQPubID 696316
PageCount 10
ParticipantIDs doaj_primary_oai_doaj_org_article_3af54fe3e46f4c0b9a005823ae8bd351
proquest_journals_2835515051
gale_infotracmisc_A758625279
gale_infotracacademiconefile_A758625279
gale_businessinsightsgauss_A758625279
crossref_citationtrail_10_3846_btp_2023_17090
crossref_primary_10_3846_btp_2023_17090
vilnius_journals_article_17090
ProviderPackageCode CITATION
AAYXX
PublicationCentury 2000
PublicationDate 20230101
PublicationDateYYYYMMDD 2023-01-01
PublicationDate_xml – month: 01
  year: 2023
  text: 20230101
  day: 01
PublicationDecade 2020
PublicationPlace Vilnius
PublicationPlace_xml – name: Vilnius
PublicationTitle Verslas: teorija ir praktika
PublicationTitleAbbrev BTP
PublicationYear 2023
Publisher Vilnius Gediminas Technical University
Publisher_xml – name: Vilnius Gediminas Technical University
References key-10.3846/btp.2023.17090-2
key-10.3846/btp.2023.17090-3
key-10.3846/btp.2023.17090-1
key-10.3846/btp.2023.17090-30
key-10.3846/btp.2023.17090-8
key-10.3846/btp.2023.17090-31
key-10.3846/btp.2023.17090-9
key-10.3846/btp.2023.17090-10
key-10.3846/btp.2023.17090-32
key-10.3846/btp.2023.17090-6
key-10.3846/btp.2023.17090-11
key-10.3846/btp.2023.17090-33
key-10.3846/btp.2023.17090-7
key-10.3846/btp.2023.17090-12
key-10.3846/btp.2023.17090-34
key-10.3846/btp.2023.17090-4
key-10.3846/btp.2023.17090-13
key-10.3846/btp.2023.17090-35
key-10.3846/btp.2023.17090-5
key-10.3846/btp.2023.17090-14
key-10.3846/btp.2023.17090-36
key-10.3846/btp.2023.17090-15
key-10.3846/btp.2023.17090-16
key-10.3846/btp.2023.17090-17
key-10.3846/btp.2023.17090-18
key-10.3846/btp.2023.17090-19
key-10.3846/btp.2023.17090-20
key-10.3846/btp.2023.17090-21
key-10.3846/btp.2023.17090-22
key-10.3846/btp.2023.17090-23
key-10.3846/btp.2023.17090-24
key-10.3846/btp.2023.17090-25
key-10.3846/btp.2023.17090-27
key-10.3846/btp.2023.17090-28
key-10.3846/btp.2023.17090-29
Ni, C. (key-10.3846/btp.2023.17090-26) 2011
References_xml – ident: key-10.3846/btp.2023.17090-13
  doi: 10.1007/s11573-019-00956-z
– ident: key-10.3846/btp.2023.17090-15
  doi: 10.1177/002224299305700304
– ident: key-10.3846/btp.2023.17090-24
– ident: key-10.3846/btp.2023.17090-29
  doi: 10.1002/smj.397
– ident: key-10.3846/btp.2023.17090-5
  doi: 10.1287/isre.2013.0500
– ident: key-10.3846/btp.2023.17090-2
– ident: key-10.3846/btp.2023.17090-6
– ident: key-10.3846/btp.2023.17090-18
  doi: 10.1002/smr.572
– ident: key-10.3846/btp.2023.17090-35
  doi: 10.1145/3571849
– ident: key-10.3846/btp.2023.17090-25
  doi: 10.5465/amr.1998.1255634
– ident: key-10.3846/btp.2023.17090-8
  doi: 10.1509/jmkg.75.4.183
– ident: key-10.3846/btp.2023.17090-10
  doi: 10.1016/j.lrp.2009.07.006
– ident: key-10.3846/btp.2023.17090-9
  doi: 10.1016/j.hrmr.2019.100693
– ident: key-10.3846/btp.2023.17090-3
  doi: 10.1007/s11747-015-0443-8
– ident: key-10.3846/btp.2023.17090-12
  doi: 10.1108/03090561211212494
– ident: key-10.3846/btp.2023.17090-23
  doi: 10.1002/asi.20677
– ident: key-10.3846/btp.2023.17090-34
  doi: 10.1023/A:1015096909316
– ident: key-10.3846/btp.2023.17090-14
  doi: 10.1073/pnas.0507655102
– ident: key-10.3846/btp.2023.17090-28
  doi: 10.1177/0149206308316058
– ident: key-10.3846/btp.2023.17090-31
  doi: 10.1177/0092070397254003
– ident: key-10.3846/btp.2023.17090-4
  doi: 10.1016/j.jom.2004.10.010
– ident: key-10.3846/btp.2023.17090-22
  doi: 10.1016/S0925-5273(98)00221-7
– ident: key-10.3846/btp.2023.17090-32
  doi: 10.1016/j.jom.2005.05.002
– ident: key-10.3846/btp.2023.17090-16
  doi: 10.1177/0092070302238603
– ident: key-10.3846/btp.2023.17090-36
  doi: 10.1525/cmr.2014.56.3.5
– ident: key-10.3846/btp.2023.17090-17
  doi: 10.1177/0022242920952760
– ident: key-10.3846/btp.2023.17090-1
  doi: 10.1016/j.joi.2017.08.007
– volume-title: Degree, closeness, and betweenness: Application of group centrality measurements to explore macro-disciplinary evolution diachronically
  year: 2011
  ident: key-10.3846/btp.2023.17090-26
– ident: key-10.3846/btp.2023.17090-21
  doi: 10.1007/978-3-319-16889-0
– ident: key-10.3846/btp.2023.17090-20
  doi: 10.2307/41409967
– ident: key-10.3846/btp.2023.17090-11
  doi: 10.1002/1097-0266(200010/11)21:10/11<1105::AID-SMJ133>3.0.CO;2-E
– ident: key-10.3846/btp.2023.17090-33
  doi: 10.1525/cmr.2016.58.4.13
– ident: key-10.3846/btp.2023.17090-27
  doi: 10.1108/02634500610711851
– ident: key-10.3846/btp.2023.17090-30
  doi: 10.2307/30036530
– ident: key-10.3846/btp.2023.17090-19
  doi: 10.1016/j.ijpe.2004.11.013
– ident: key-10.3846/btp.2023.17090-7
  doi: 10.1016/j.jbusres.2019.02.026
SSID ssj0045605
ssib026970223
ssib019635468
Score 1.8471488
Snippet Research on agility in marketing has been shaped by a great number of articles published in recent decades. My research contributes to the literature by...
SourceID doaj
proquest
gale
crossref
vilnius
SourceType Open Website
Aggregation Database
Enrichment Source
Index Database
Publisher
StartPage 173
SubjectTerms Bibliometrics
Corporate culture
Literature reviews
Marketing
marketing agility
organizational agility
Organizational change
organizational culture
organizational development
Software industry
Supply chains
SummonAdditionalLinks – databaseName: ProQuest Central
  dbid: BENPR
  link: http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwfV3fa9swEBZbC2Mvo1s3lq0rfljpk1ZbP2yrLyUdLWXQMsYKfRPSWQqB1OnqZLD_vneO3DSM7cUP8dnYnz-d7hTdd4x9htgYr6LnEH2DCQp1Awwqcu2QMQ5zMeOo3vnyqry4Vt9u9E1acOvStsrBJ_aOupkDrZEfkS4Yzr3IoZO7X5y6RtG_q6mFxnO2jS64Rp5vn55dff8xMIropdU6oBalqXKx9tUYPfSbHDFnqDkJ9q5kHSVOykd-QXKWQn4pqpw89pNpq1f3_9uHYwj9ezprp8vuyRR1vsNepdgyG6_I8Jo9C-0b9mLY2r7L-HhCO2H_ZNM2ux2qnY8zl_mpn1EZPqn1Zy7JlLxl1-dnP79e8NQugYOqTM4DFa2VwhUFou1DFWTRCNAVGCDZ9Aq_hqbxWuc6Ct9Arp0pASAUro5KNvId22rnbXjPMrywBh1r7zTeUpVO1s6EUAgfISKAI8YHNCwkLXFqaTGzmFMQehbRs4Se7dEbscNH-7uVisY_LU8J3EcrUr_uf5jfT2waTFa6qFUMMqgyKsi9cdQdUUgXat9IXYzYAX0am_p44qGjlY5u4pZdZ8eYImHWJyqDj9Xb0VjGxweXShIQBFLF2rDc27DEMQibpwcS2OQDOrtm7IjtJ2Kszw7v0r_1h_9f_5G9JIRWKz97bGtxvwyfMBZa-P1E-AeMogMb
  priority: 102
  providerName: ProQuest
Title Agility in marketing: a bibliometric analysis
URI https://journals.vilniustech.lt/index.php/BTP/article/view/17090
https://www.proquest.com/docview/2835515051
https://doaj.org/article/3af54fe3e46f4c0b9a005823ae8bd351
Volume 24
hasFullText 1
inHoldings 1
isFullTextHit
isPrint
link http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV3fSxwxEA7FQvFFbFW8eh77UPFpNZsfuxvf7opyFCoiCr6FJJvIwbmW7l3B_96Z3ax3h5S-9GUfNrNL8mUmmQmZbwj55kKlrAg2dcFWEKBgNUAvQioNaIyBWEwZzHf-eZ1P78WPB_mwVuoL74R19MAdcOfcBCmC517kQThqlcFKeIwbX9qKt8nTjCq6FkyBJqFaSbFypFmuCspWazR4De3lRogVyhSJejs6Rw6b8bldII0l42dZQXGlXtuuWlb_92s3uM5_ZvN6tmzWtqarXbITfcpk3I3lM_ng6y_kU3-lfY-k40e8AfuSzOrkqc9yvkhMYmd2jun3yNKfmEhPsk_ury7vvk_TWCYhdaJQNPWYrJYzk2WAsvWF51nFnCycckiXXsAsSLTTksrAbOWoNCp3zvnMlEHwih-Qrfq59ockgQ9LJ0NpjYRfitzw0ijvM2aDCwDggKQ9GtpFDnEsZTHXEEsgehrQ04iebtEbkNM3-V8de8ZfJScI7psUsl63L0AXdNQF_S9dGJATnBod63fCo8ETjubRLJtGjyE0gmiPFQq61cqhDUP3nYmpCAACsmFtSA43JMH23GZzrwQ62n6jkcEOvESK_RlFxVi19mNpR_31f4z6iGwjjt250JBsLX4v_TF4Sgs7Ih8nl9c3t6PWOF4BQdMMRQ
linkProvider Directory of Open Access Journals
linkToHtml http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwtV1Lb9NAEB6VVAIuiKeaUooPVJxM7X34gYRQCq1S2kYItVJvy-56N4oUnLZOQP1T_EZm_GgaIbj1kkM8ttafv92ZsXe-AXhjfZEb4U1ovSkwQaFugE74UGpkjMZcLNdU73wySoZn4su5PF-D310tDG2r7NbEeqEuZpbeke-SLhj6XuTQx4vLkLpG0dfVroVGQ4sjd_0LU7bqw-FnfL47jB3sn34ahm1XgdCKNI9CR7VdCdNxjIMyLnU8LpiVqc0tqYunOGhJtM4i6ZkpbCR1nlhrXawzL3jB8br3YF1QRWsP1vf2R1-_dQwmOkuxDOBZkqcRW_oGjFbqTZWYo2QhCQQ3MpIcg4BdMyf5TMbfxWlEHuKWm6y7CfztMzBk_zmZlpNFdcslHjyGR20sGwwa8j2BNVc-hfvdVvpnEA7GtPP2OpiUwY-uuvp9oAMzMVMq-6fuAIFuZVGew9mdAPkCeuWsdBsQ4ImZlT4zWuIlRaJ5pnPnYma89QhgH8IODWVb7XJqoTFVmMMQegrRU4SeqtHrw9sb-4tGteOflnsE7o0VqW3Xf8yuxqqdvIprL4V33InECxuZXFM3Rsa1y0zBZdyHHXo0qu0bij8VvVmpxnpRVWqAKRlmmSzNcVi1Ha0dOHyr2xIIBIFUuFYst1Yscc7b1cMdCVS75lRqOUP6sN0SY3m0u5f6rjf_f_5reDA8PTlWx4ejo5fwkNBq3jptQW9-tXCvMA6bm-2W_AF8v-v59ge6vz-k
openUrl ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Agility+in+marketing%3A+a+bibliometric+analysis&rft.jtitle=Verslas%3A+teorija+ir+praktika&rft.au=Nico+Th%C3%BCmler&rft.date=2023-01-01&rft.pub=Vilnius+Gediminas+Technical+University&rft.issn=1648-0627&rft.eissn=1822-4202&rft.volume=24&rft.issue=1&rft_id=info:doi/10.3846%2Fbtp.2023.17090&rft.externalDBID=DOA&rft.externalDocID=oai_doaj_org_article_3af54fe3e46f4c0b9a005823ae8bd351
thumbnail_l http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/lc.gif&issn=1648-0627&client=summon
thumbnail_m http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/mc.gif&issn=1648-0627&client=summon
thumbnail_s http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/sc.gif&issn=1648-0627&client=summon