Some Key Factors Affecting Consumers' Intentions to Purchase Functional Foods: A Case Study of Functional Yogurts in Vietnam

• Published in: Foods Vol. 9; no. 1; p. 24
• Main Authors: Nguyen, Ninh, Nguyen, Hoang Viet, Nguyen, Phuong Thao, Tran, Viet Thao, Nguyen, Hoang Nam, Nguyen, Thi My Nguyet, Cao, Tuan Khanh, Nguyen, Tran Hung
• Format: Journal Article
• Language: English
• Published: Switzerland MDPI AG 25.12.2019; MDPI
• Subjects: attitude; Attitudes; Consciousness; Consumer attitudes; Consumer behavior; Consumers; Consumption; Dairy products; Data analysis; Emerging markets; Food; Food consumption; Food products; Food science; functional foods; Functional foods & nutraceuticals; functional yogurts; health consciousness; Hypotheses; intention; Market economies; Multivariate analysis; Perceptions; price; Purchasing; subjective norm; vietnam; Vietnam; functional foods; Vietnam; subjective norm; price; functional yogurts; attitude; health consciousness; intention

The development of functional foods is key to promoting a healthy diet and preventing certain diseases. This study aims to examine several key factors that affect consumer attitude and intention with respect to purchasing functional foods in an emerging market economy. A research model was developed...