Big Data Precision Marketing Approach under IoT Cloud Platform Information Mining

• Published in: Computational intelligence and neuroscience Vol. 2022; pp. 1 - 11
• Main Author: Li, Wang
• Format: Journal Article
• Language: English
• Published: United States Hindawi 12.01.2022; John Wiley & Sons, Inc
• Subjects: Account aggregation; Big Data; Business services; Cloud Computing; Clustering; Cognition; Communication; Communications industry; Communications networks; Competition; Competitive advantage; Consulting services; Consumers; Cooperation; Customer services; Data base management systems; Data Mining; Data storage; Disaster recovery (Computers); Electronic commerce; Empirical analysis; Humans; Industrial development; Information storage and retrieval; Intelligence; Internet of Things; Logistics; Market positioning; Market strategy; Marketing; Methods; New technology; Risk sharing; Target markets; Technology; Telecommunications; Telecommunications industry; Telecommunications services industry

In this article, an in-depth study and analysis of the precision marketing approach are carried out by building an IoT cloud platform and then using the technology of big data information mining. The cloud platform uses the MySQL database combined with the MongoDB database to store the cloud platfor...