The impact of user-generated content on intention to select a travel destination

• Published in: Journal of marketing analytics Vol. 11; no. 3; pp. 443 - 457
• Main Authors: Nguyen, Thao Thanh Thi, Tong, Shurong
• Format: Journal Article
• Language: English
• Published: London Palgrave Macmillan UK 01.09.2023; Palgrave Macmillan
• Subjects: Business and Management; Consumer behavior; Empirical equations; Market analysis; Multivariate statistical analysis; Original; Original Article; Prediction models; User generated content; Intention; Travel-related UGC; Desire; Attitude; Envy

The purpose of this study is to investigate the impact of user-generated content (UGC) on intention to select a travel destination (ISTD) in the context that Internet users passively access to travel-related UGC. The paper further examines the mediating role of desire to visit a travel destination (...